Therefore, vIf you have an eCommerce and you are considering positioning your campaigns through Social Ads , Pinterest is probably not the first social network that has crossed your mind.
However, depending on your vertical of action, it can be a very interesting channel to consider, as it is a social network highly focused on. Discovery thanks to its powerful visual component , making sectors such as fashion, decoration, furniture and many others able to find a great ally in Pinterest.
Furthermore, the target audience of women aged 25-35 or the high-income US market are very present on this social network. So creating a coherent strategy on it can bring us much joy.
Now that we’ve got you in the right frame of mind, let’s tell you how to optimize your product feed for Pinterest and stand out from the rest of your competitors.
Pinterest product feed
Best practices for your Pinterest catalog
As with other advertising channels, Pinterest requires a Taiyuan Mobile Number List catalogue to launch Shopping campaigns promoting our eCommerce products. as well as the product feed upload methods (CSV, XML or TSV hosted in a data source on our own server or in an HTTP/HTTPS download link).
For all these reasons.
In terms of feed format
If you use a CSV, it is recommended to enclose the values Cambodia Phone Number List in double quotes to make it easier for Pinterest to track. Avoid delimiters such as commas and tabs and make sure you have the same number of delimiters per row and column.
Similarly, it is essential to include these characteristics Therefore, in the optional attributes that encompass them.
It includes a variety of search terms , both long tail and more generic, to cover different user combinations. Pinterest product feed
Source: Pinterest
Add different levels of classification Therefore, or categorization for the products in your data feed. Although Pinterest says this is not an attribute that is visible externally to the user, it does play a role in deciding whether or not Pinterest’s algorithm displays a product. As well as where it displays it. In the example above.
Generate as many variants in your product feed as your products have and use the item_group_id attribute to group them.
