The The Dutch Data Protection Authority can impose a fine of up to million euros or of global annual turnover on organizations that violate the General Data Protection Regulation GDPR. And the AP is now well on its way.  euros for the lack of adequate security measures regarding patient data. Booking.com has been fin euros for failing to report a data breach in a timely manner. The fact that criminals had gain access to customer data was only report to the AP days after the hour deadline.

 

The great danger is that the privacy

paradox could ultimately result in a backlash on the relationship that the consumer has with Estonia WhatsApp Database organization. People expect organizations to handle their data in an ethical manner. These expectations are bas on trust and the social contract that the consumer has with the organization. If trust is damag this will lead to frustration and irritation among customers. And ultimately to a dent in or termination of the relationship. This phenomenon became clear among other things from a study of Android applications . Users thought that paid applications would provide better privacy protection than free applications. This appear to not be the case. How do you as a marketer deal with the privacy paradox Organizations try to address the privacy paradox by finding a balance between collecting personal data and protecting the privacy of individuals.

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The privacy paradox can lead

A dilemma for organizations that want to collect personal Taiwan Phone Number to personalize their products services and communications but at the same time respect the privacy of their customers. This is what marketers can do to adequately deal with the privacy paradox . Build trust It is crucial for marketers and CX professionals to gain consumer trust. They can do this by demonstrating that their personal information is treat securely and that their privacy is respect. Abusing or ignoring consumers interests.

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