One of the options that Google Merchant Center offers to highlight your products and make product listings more attractive on Google Shopping are product reviews. These reviews show a unique rating for each product in a new row that ranges from one to five stars. The same product has a unique rating, even if it is sold in different eCommerce stores. Therefore, when viewing the same product from different advertisers, it is normal for them to have the same rating.
product reviews
In order for Google to know that it is the same product, brand, size, etc. sold by Ecuador Mobile Number List different stores and to be able to show the reviews associated with the specific product, it is necessary to include in the feed sufficient information for its specific identification. For this reason, we must have identified each product using unique identifiers such as GTINs. Without this data, Google will try to associate the reviews using information such as SKUs, MPNs and product URLs, although this may be less effective.
What can we improve by enabling product reviews?
Highlighting these user ratings on product sheets, as well as Australia Phone Number List seller reviews , provides a significant competitive advantage. Some of the improvements we can achieve are:
Highlight our product compared to competitors who lack them. If our product is more striking and attractive, we will achieve a better CTR .
Requirements for your Merchant feed to display product reviews
As we have seen, it is important to give Google all the necessary information so that it can identify each product individually. To do this, the Google Merchant Center product feed must include the correct information in the following attributes:
In addition to these attributes, a minimum of 50 reviews is required for all products. That is, for all producers there must be a minimum of 50 reviews, but we can have products with fewer than 50 reviews or none at all.
How to submit reviews to Google Merchant Center:
There are several options for submitting product reviews to Google Merchant Center :
Through a third-party review aggregator. Suitable aggregators include Trusted Shops or Trustpilot.
Upload the review feed directly to your account.
Collect reviews through Google Customer Reviews . Through these reviews we will have both store and product reviews, however for product reviews only product ratings will be taken into account.
