Real-time marketing is a marketing strategy that allows us to take advantage of internet trends to go viral.
It is a technique that well-known brands have used to potentially increase their reach, boost their engagement and drive their sales through the roof.
Furthermore, it is a strategy in which you do not need to make any kind of investment. Instead, ingenuity, creativity and speed are essential skills to use this marketing technique strategically.
Would you like to learn more about real-time marketing and how to get the most out of it?
Then read this post until the end!
What is real-time marketing?
Translated into Spanish as real-time marketing, it is a marketing action to take advantage of current trends or unique events so that content goes viral.
RTM by nature is a rapid response Austria Mobile Number List action: creating content in the shortest possible time to get ahead of the competition and take advantage of a trending topic or event.
These might be:
Memes and trends on social media or the internet.
Some aspect of the lives of famous people.
Pop culture (new movies, series or songs that have become popular)
Sporting events such as the Olympic Games, football matches, world championships, basketball matches, etc.
General events of any brand.
National and even global events.
Real Time Marketing goes hand in hand with the Belgium Phone Number List development of technology. The Internet, social networks and mobile devices have made information travel from one place to another in an impressive way.
A few years ago, news could take days to reach people around the world. Now, in just a few seconds, news reaches the whole world through different media:
Youtube.
Social networks.
Emails.
Google.
Streaming services.
Benefits of real-time marketing
Done right, real-time marketing can propel your brand into the stratosphere. Don’t believe it? Let’s take a closer look:
1. You will be able to reach more people
The direct consequence of going viral is that you will be able to reach more people than you normally do with your brand. Well-made content can go viral in a short time.
You will increase your reputation among people who already know you, but it will also be a first contact with people who don’t.
