Enjoying a cup of coffee at work scroll through your LinkedIn feed to start the day slowly. Boom. OpenAI introduces Sora a generative AI aimed at reducing the high and intimidating costs of video production. There you see the following advertisement Gemini Ultra 1.5 Pro. Wow already You will also see a tip to deliver new advertising texts faster. Because guess what your target group is already tired of that advertisement youve been working on for so long. Youre just not fast enough.

Why is it so difficult to be an

Advertiser these days Because the old ways simply dont cut it anymore. The real pleasure of this work comes from innovation. In this article you can read how you can sustain yourself in the fastpaced competitive world of advertising Japan Phone Number Databas by innovation and AI. The shift from traditional to modern social advertising Today the expectations placed on advertisers differ significantly from those of a decade ago especially in the area of social advertising. When you look at current social media usage patterns and how quickly we scroll like and click its clear that advertisers need to continually deliver interesting innovative and eyecatching ads to different audiences on social media.

The need for rapid content production

Push for hyperpersonalization have made old advertising tactics obsolete. Thats why many todays marketers are dissatisfied with the way things work now. Who wants to spend a Italy Whatsapp Number tweaking a single visual across thousands of versions Or set up a campaign while there is a pile of work waiting The rise of AI in advertising innovative solutions in response Generative AI tools provided both answers and indicators for the current situation. There is an endless demand for creativity and human possibilities are simply limited. The new AI wave brings with it the promise of moving from generic onesizefitsall campaigns to a more strategic and datadriven approach. Were seeing native platforms embrace these waves with Metas.