I present to you the principle of reciprocity and urge you to question it. Do you think it would work in Spain? Do we do tests? Hello conch! Eeeem, because it rhymes, huh? Not because you have a long, hairy face, understand me, that’s a saying! Anyway… How are you doing out there today? I’m great, starting to sharpen my fingers to fulfill that commitment that I made with you in the previous post that, by the way, did not reach you by email because I went a little crazy doing tests and tore up the Newsletter . Don’t worry, it’s already fixed, poor thing!

Reward vs. Reciprocity

Back in chapter 95 (masters, these are chapters with a maximum of 3 pages, don’t believe that I have the patience to read Don Quixote), the Neuromarketing recommendation reads something like this: Reward versus industry email list Reciprocity . What? Don’t worry, I’ll explain to you. The chapter talks about how most marketers approach lead acquisition from a reward perspective: we create cool content and tell the user something like “if you want it, give me something (your data); earn it . ”

Would we reciprocate as much in Spain?

Hey, I’ve already made up a word, what are we going to do… The truth is that, since I have not been able to read the study, I am not TG Numbers sure if it referred to twice the number of people who accessed the form or twice as many registrations because, if you allow me (already in a playful and mischievous way), it would be strange that If after consuming the content you bother to go to the registration form, don’t register… I don’t know.

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