The on how the organization sees the desir future. Speak from a situation that really happen and where the speaker was preferably present. A good story comes to life when it appeals to the imagination is personal and sincere. A situation does not have to be grand compelling or dramatic. An event significant to you could be the key to success. Or better yet no success yet. The path to an ideal world also counts. As long as you live the vision and tell it. The art of short sweet The more personal the underlying story the greater the chance of a connection that leads to contact. The about us page is not a novel. A website does not always have the context to tell the whole story. This works better in personal conversations.

The challenge is to share your

Story briefly and powerfully on the website. Think of quotes or underlying pages. Write a South Korea Phone Number Database with a button more info. There is more space on a back page to tell the whole story if full context is desir. The ultimate goal is to trigger visitors to make personal contact. Personal contact source PeopleImages.com Yuri A Shutterstock Examples A website has so many factors to take into account from design to SEO and user journey. Ultimately the underlying message counts whether or not the visitor makes contact.

Can you build a relationship

Without being seen I will highlight a few examples to Singapore Email List how the website tells the personal story of the founders and puts a spotlight on the underlying message. These are two examples where both a large brand and an SME company use the history of the company and tell this on an underlying page. Nutricia a brand of baby food and mical nutrition was found by two Dutch brothers at a time of high infant mortality. The underlying story comes to life on the Nutricia website.