This is why digital marketing budgets are set to grow in 2020 and . In this context. Knowing the voices that contribute to the value of the brand and the consumer groups with which they resonate most. Is the real key to generating value on investments. Customer experience wins over the product as a consumer. […]
Luxury and cosmetics brands plann to implement influencer collaborations by the end of the year; looking at 2020. This percentage is certainly destin to increase. Looking at influencers. Therefore. What type of collaborations should a brand invest in? Obviously it depends on the marketing objectives but we found that. Among the four types of influencers […]
Interactions between consumers and the brand. Potentially converting the user into a lead. Storytelling exists and will exist storytelling and content sharing have become a pillar of marketing; today consumers want to connect with brands on a much deeper level. Whose storytelling is characteriz by a human touch . This desire for authenticity has been […]
It has recently been estimat that. Every day. We are expos to a number of advertisements of between 6.000 and 10.000 and that this number is only destin to increase. In a world now saturat with signs and symbols and similar content. It is not surprising that many consumers are identifying personalization by brands as […]
If it is true that different strategies work for different brands. It is equally true that the greatest value is achiev through a cross-voice strategy. Which reaches all possible consumer touchpoints. Dior make up for example. Consistently achieves good results in terms of performance. Thus accumulating the highest miv® ($317 million) for luxury brands in […]
Investing inherently involves risks, and it is essential to understand and assess our personal risk tolerance. By gauging how comfortable we are with risk, we can create a suitable investment strategy aligned with our individual preferences. To build an effective investment portfolio, we must also consider our specific financial goals. For long-term investment goals like […]
It is crucial to plan early to build wealth, and your 20s present an ideal opportunity for this economic feat. However, figuring out where to begin can be confusing. To assist you, we will explore essential strategies and valuable insights on how to build wealth in your 20s. By adopting smart habits and making informed […]
There are a lot of things that you should check upon before submitting your site to directories. Here are some of the recommendations and tips: The first thing that you should examine is that the directory is indexed or not. As if they are not then there is no point getting listed in it. Plus, […]
To connect with your audience on a deeper level. How to create an Empathy Map To create an empathy map easily and without having to use expensive and complex tools , just follow these simple steps: Select a group of people representative of your customers  and interview them or observe their behavior on social media. […]
Have won them over with useful and interesting content. This is why Inbound Marketing is so important for your business : it allows you to create an authentic relationship with your audience, based on trust and mutual interest. This way you can achieve lasting results , increasing traffic to your website, generating qualified leads and […]

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